Cartoon

=Rogers' Diffusion of Innovation Cartoon:=

Meaning:

 * In order to speed up the number of people and the rate at which people adopt innovation change agents need to consider Rogers' Perceived Attributes of Innovations. If change agents are able to better understand their adopters they will gain better control over the "rate of adoption." In the cartoon the trunk of the tree with the change agent embracing the change represents the hopes of the innovation growing out and becoming a strong beneficial part of the organization. Every time a perceived attribute is recognized as an advantage the adopters are more likely to embrace the change, and the quicker it will grow.
 * Relative Advantage: The innovation has more positive features than the current system in use.
 * Compatibility: The innovation meets/fits into my current mind set.
 * Complexity: The innovation causes little frustration and can easily be used in my environment.
 * Trialability: I was able to take the innovation for a test drive before adopting it.
 * Observability: I was able to watch someone else use the innovation prior to making a decision.