Educational+Change

=Rogers' Diffusion of Innovation as it relates to Educational Change:=

=Strengths of Theory:=
 * Chapter 3 focuses on Rogers' perceived attributes of innovation as a variable which helps determine the rate of adoption of innovations. This is important as it relates to change because it provides the change agents with an understanding of where their first adopters (those most likely to adopt change) are coming from, as it is very unlikely that the adoption will be widespread initially. By targeting your early adopters more of Rogers' "perceived attributes" can be met by others, because they are able to make more sense of the innovation and watch others use it.



Weaknesses of Theory:

 * From what I have examined of the theory at this point I do not believe I have come across enough information to help see how the attributes may affect the adoption rates of organizations differing in size and type, which are characteristics which I think would also influence the rate of innovation adoption.
 * The reliance on peer communication could lead to misinformation and lack of control over the spread or failure of the innovation. The change agent could be unable to remedy the situation due to the immediacy of information through mass media and the internet.